Advertising

Advertising is a proven monetization tool when building web or mobile advertising. Many popular APIs are deploying their own advertising platforms or integrating with existing advertising platforms for web or mobile devices. Advertising is not relevant for all APIs, but API owners should consider the opportunities advertising could offer for their API developers.

There are many other monetization models being developed by API owners, and goes beyond the scope of this paper. Don’t stop with just affiliate programs and advertising, make sure and look a little deeper.